The Air Jordan VII was released in 1992 with a new design by Tinker Hatfield. This shoe introduced the huarache technology which allowed the shoes to better conform to the user's foot. A few things were no longer featured on the new model, such as the visible air sole, the Nike Air logo, and the translucent soles. This was the first Air Jordan in the line that did not have any distinctive "Nike Air" on the outer portions of the shoe. The "Nike Air" branding was still on the in-soles, which Air Jordans VIII–XI also had. The VIIs were also known for a successful ad campaign in which Bugs Bunny appeared alongside Michael Jordan to market the shoes.