The perfect pairing of Michael Jordan and Bugs Bunny took the world by storm when they teamed together for a Jordan Brand TV commercial in 1992. The two global icons let the world into their friendship, a friendship that has spanned 23 years, six championships and countless threats from the intergalactic toon world. The Air Jordan 1 “Hare” takes a playful nod from the wascally wabbit with a white and silver upper, juxtaposed by the multi-colored tongue inspired by Bugs’ signature carrot. The iconic Hare Jordan graphic is shown on the tongue, in addition to the “Hare” wording located on the heel.
Since his game-winning shot that brought championship glory to North Carolina, Michael Jordan has been at the forefront of basketball consciousness. He took the court in 1985 wearing the original Air Jordan I, simultaneously breaking league rules and his opponents' will while capturing the imagination of fans worldwide.